SYDNEY Hip Hop artist Joel Rafidi is on a road trip like no other - busking his way down the east coast and bringing his music directly to the people.
It's a part-promotional, part-feel-good trip - he gets to bring some happiness to people through his music while also promoting his new album directly to the people, and through the social media posts he's developing while on the road.
Rafidi impacted commercial radio earlier this year with his breakout single Do It Again, which received extensive radio across the country, then his follow up single I'll Be Good has been reaching similar success with immediate radio additions across the country.
Rafidi was in the region, taking in Byron Bay on Wednesday before dropping into Lismore on Thursday.
He said it's been so rewarding to bring his music to the people.
He said one of the best parts of the trip was "making random people on the street happy."
While not a traditional busker, he said bringing his hip hop sounds to the street was a pretty awesome and different experience.
"I think my songs work really well acoustically," he said.
He'd also been surprised by the support fans and radio stations had given him in the lead up to the release of his debut album, PHASES, which was officially released yesterday.
"The response I've gotten from the radio, I never would have expected," he said. The support many stations have shown him, he said, has been wonderful.
"Music is my everything - it's this burning desire and I have to do it," he said.
After stopping in Byron Bay he was then heading down to Grafton and Coffs Harbour before making his way to Taree and beyond over the weekend. Follow Joel Rafidi's road trip on Facebook at facebook.com/joelrafidi Get PHASES via itunes or at JB Hi-Fi.