Business

Goonellabah business searching for success online

MAKING IT WORK: Joel Kingston at the Goonellabah office of his online business Mr Search.
MAKING IT WORK: Joel Kingston at the Goonellabah office of his online business Mr Search. Contributed

GOONELLABAH business owner Joel Kingston is one of a growing number of Northern Rivers entrepreneurs forging successful enterprises online.

Mr Kingston owns Mr Search, a Google certified company that specialises in delivering Google advertising solutions internationally, with a specific focus on businesses throughout Australasia.

It aims to offer a dynamic connection between companies and the Google search engine.

It seems to be hitting the mark, as Mr Search, which Mr Kingston founded seven years ago, recently won a Lismore Chamber of Commerce Business Excellence award in the Home Based Business category.

"Mr Search works hard to offer outstanding service and it is exciting to be recognised for this," Mr Kingston said.

"We do work with local clients, but it's important to note a majority of our clients are outside the Northern Rivers area."

Mr Kingston said with 3.5 billion Google searches every day, the level of exposure a business has online has a direct impact on its success or failure.

Mr Search has gathered a strong suite of testimonials from satisfied customers and Mr Kingston says it has been going from "strength to strength" - thanks largely to a whole lot of hard work.

Being found on Google with your business name is easy, but reaching new customers at the precise moment they are searching generic keywords is a very different story, according to Mr Kingston.

"It's all about optimising your online presence to make sure it doesn't just 'wow'...but is built in a way that is highly efficient in converting browsers into buyers," he said.

"As a business owner, you have to ask yourself 'can I find my business when searching for my products and service on Google?'. Then, 'would I choose my business over a competitor based solely on my online presence'?"

Mr Kingston said he realised the potential of Mr Search midway through a university degree in business marketing and communication, which he promptly dropped to launch the growing business.

He sees Mr Search as a "junction point" between the technological know-how of information technology and the communication skills of marketing.

Mr Kingston believes delivering top-notch service is a key point of difference in the increasingly competitive industry of online advertising.

Topics:  business google online business



VOTE NOW: Which town has the best Christmas tree?

Casino's Christmas tree 2016.

It's your last chance to vote for your favourite

'This is not a statistic to be proud of. It is a disgrace'

A heavy vehicle driver was charged with mid-range drink-driving and driving unlicensed after his truck - which was carrying a large excavator - was pulled over.

POLICE have shown their disgust at recent road statistics

How much will Ballina Shire rates increase (if at all)?

A decision will be made this week on Ballina Shire rates for 2017-18.

It's decision time for Ballina's new council

Local Partners

Hacksaw Ridge wins big in first round of AACTA Awards

Luke Bracey and Andrew Garfield in a scene from the movie Hacksaw Ridge.

THE major awards will be handed out on Wednesday night.

Paris Hilton fumes at clumsy partygoers

A reveller spilt their drink on Paris Hilton's DJ decks

Winnie Harlow isn't a role model

Winnie Harlow insists she isn't a role model.

Felicity Jones proud of Rogue One: A Star Wars Story role

Felicity Jones feels it is "important" for a woman to head Rogue One

Kiwi's plea to Ellen DeGeneres to save bakery after quake

Ellen... we need your magic.

Family had to be helicoptered out after powerful quake

Seacrest: Things are "going better" for Kim and Kanye

Ryan Seacrest says things are "going better now" for Kanye West

Banks reclaim Gladstone homes as job losses bite

LONG FALL: Property experts Heron Todd say, based on key market indicators, Gladstone is still travelling to the bottom of the market, with property prices set to get cheaper.

Property valuers say Gladstone housing market hasn't hit the bottom

The million dollar property to test Mackay's market

This Victoria St building will go to auction Tuesday and investors will be watching closely to see how much it sells for.

'High profile architect designed CBD asset' goes to auction

Chinese locked out of Australian property market

The rules are different if you're a foreigner

The buyer was from China - the trouble started right there

Morrison signs off on new affordable rental model

Australia's Treasurer Scott Morrison speaks during a press conference after a meeting of the Council of Federal Financial Relations at Parliament House in Canberra, Friday, Dec. 2, 2016.

Scott Morrison signed off on development of a new financing model

Coast high-flyer's fight back from bankruptcy, $72m debt

Scott Juniper went from millionaire developer to declaring bankruptcy in2012, now he is back on top of his game again with new developments including this one in Coolum.

'Apocalyptic lending storm' causes financial collapse.

Ready to SELL your property?

Post Your Ad Here!