Millions of Koreans will discover Northern Rivers macadamias
FAMOUS Korean chef and TV star Kim Poong and two popular Korean health and lifestyle bloggers will arrive on the Northern Rivers today ahead of a tour of the local macadamia industry.
It is hoped their experiences here will be shared with millions of Koreans through social and mainstream media.
The international visitors will visit a selection of macadamia farms, meet local growers, tour farmers' markets, taste macadamia dishes at local restaurants, try macadamia beauty products.
They will also visit iconic tourist attractions, such as the Macadamia Castle.
Today the guests will get their first taste of our native nut at a high tea at the Duck Creek Macadamias orchard, before meeting local producers and suppliers at a cocktail event at Elements of Byron.
Tomorrow's schedule will include a four-wheel drive tour of Brookfarm's macadamia orchard and rainforest.
Kim Poong will whip up a macadamia dish in the orchard using local ingredients.
A macadamia degustation dinner will be held at Beach Byron Bay tomorrow night.
Thursday will be another big day for the Korean visitors, with a trip to the Byron Farmers Market, stopover at the Macadamia Castle and an opportunity to sample beers, matched with flavoured macadamias, at Stone & Wood Brewery.
On Friday there will be a "treasure hunt" through Byron Bay restaurants and cafes, where the Koreans have two hours to find the best macadamia dish.
The aim of the event is to promote Australian macadamias to Korean consumers, and it is part of the Australian macadamia industry's international marketing program.
Market development manager, Lynne Ziehlke, said the Korea had been identified as a priority new market.
"Macadamias are becoming very popular in Korea, with total imports increasing by five-fold over the last five years," she said.
"We believe this market has the potential to grow as big as our Japanese market.
"Both these markets place a high priority on clean, green production and appreciate the premium product we can deliver."