Mayor drives up Lismore's profile
SHE has never shied from promoting her city, but now Lismore City mayor Jenny Dowell has gone a step further, turning her car into a mobile billboard for the city centre.
Cr Dowell’s mayoral car has been tagged with the slogan ‘Lismore – come to the heart’, promoting the council area and city as the hub of the Northern Rivers and promoting Lismore’s CBD as the heart of the city.
The new-look Honda, with its logo and stylised heart, was launched at the council’s Magellan Street office yesterday and Cr Dowell said it was already getting a warm reception.
“I’m already receiving lots of smiles and waves as I drive around,” Cr Dowell said.
The logo was created by Lismore city centre manager Stephen Nelson last year.
Cr Dowell said the logo was becoming recognised and raising awareness about the range of shopping in Lismore.