Locals rewarded for bypass loss
THE Ballina bypass is coming and a campaign has been launched to encourage locals to shop in their own backyard.
And the good news is, there are plenty of discounts to be had.
More than 120 businesses have signed up for the program to reward locals for shopping locally.
The Local Rewards program is an initiative of a partnership between Ballina Shire Council, Ballina Chamber of Commerce and Industry, and Ballina Tourism and Hospitality Inc, with support from Northern Rivers Tourism.
The promotion starts now and runs until the end of March next year.
Ballina Chamber of Commerce executive officer Nadia Eliott-Burgess said the campaign aimed to "counteract any potential loss of trade (from the Ballina bypass) coming up to the Christmas period".
Most of the bypass is expected to be opened before Christmas, with a community celebration to be held on November 27.
Council's tourism co-ordinator Caroline Klose said the program offered locals a chance to "fall in love with the destination again".
"It's the communities who love themselves that prosper," she said.
Residents will receive a Local Rewards card in their letterbox with their copy of the council's newsletter and tourists can pick one up from the Ballina Visitor Information Centre in River St.