John Daley and Jon Paterson from the Chamber of Commerce.
John Daley and Jon Paterson from the Chamber of Commerce. Jay Cronan

Lismore is ready to take stock

CALLING all Lismore businesses – it’s time to get ready for the annual stocktake sale.

This year Lismore Chamber of Commerce is hoping at least 100 local businesses will participate – almost double the number of last year – making it the biggest sale in the annual event’s history.

“I’m confident about reaching the target because this year we are organised earlier and we have a number of incentives for businesses and their staff to participate,” the chamber’s Jon Paterson said.

The aim of the promotion is to showcase the range of quality goods available in Lismore and encourage people to shop locally, keeping their hard-earned dollars in the local community rather than supporting the Gold Coast economy.

This year the chamber has about $25,000 to spend promoting the stocktake sale, and has developed a number of initiatives to help businesses prepare for the sale and encourage staff participation.

John Daley, of Daley Homeware, has taken part in the promotion since it began and has already signed up for this year.

He said the weekend sale was a major money spinner and good for Lismore’s economy.

“There is an excitement about on the street, and it’s good to be part of that,” Mr Daley said.

He will be one of the attendees at the launch party at Tommy’s Tavern on June 9 for business owners and their staff.

Mr Paterson said guest speakers at the launch will tell business how they can get the most out of the weekend sale, which will be held on June 19-20.

And to motivate staff, the chamber will give $500 cash to the sales assistant who puts their customer’s winning ticket in the barrel for the shopping voucher competition.

“We want staff to see the ticket as the opportunity to thank the customer for buying locally,” Mr Paterson said.

All participating stores will also be listed on the chamber’s website, which will be referred to in the print ads, so potential customers can see which businesses are participating.

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