Laughing is a serious business
I DECIDED to have our interview with American YouTube sensation and emotional healer, JP Sears, on our front page this week, after much deliberation.
I know what you are thinking: why are we highlighting a foreign emotional healer coming to Byron Bay? It's like someone importing koalas to Australia.
JP Sears' style of blending humour and light-heartedness into an industry that is normally very serious is refreshing and revitalising.
He acknowledges that his videos are a great marketing tool, but besides that, his YouTube channel is so entertaining it has more than 105,000 subscribers.
After talking to JP via Skype, I understood the man takes his job seriously, but wants us to relax and see self-improvement, community advancement and daily life as a wonderful thing we can all laugh about while getting on with the job.
The Northern Rivers could do with more laughter.
The story was a breath of fresh air for me during a week of preparation for the upcoming Bluesfest, which promises to be as big as it will be fantastic.