CONSIDER this 2015 Peugeot 208 GTi the 'Michael J Fox' of the hot hatch genre. Peugeot Australia says it has gone 'Back to the Future' with the pricing of the last 30 units of its souped-up hatch.
Peugeot will offer its final run of current 208 GTi, the spiritual successor to the 205 GTi, at its original 1980s recommended retail price of $29,500 - which is $490 less expensive than when it was launched in August 2013.
The offer will expire on October 21, 2015, or until stocks last.
When launched in Australia the 205 GTi featured a naturally aspirated 1.9-litre four-cylinder drivetrain developing 88kW and 153Nm of torque.
Drive was via the front wheels with power transferred by a five-speed manual, enough to propel the vehicle to 100kmh in 8.5 seconds.
Today's 208 GTi features a turbocharged 1.6-litre drivetrain developing 147kW and 275Nm; enough to cover the 0-100kmh sprint in 6.8 seconds.
Drive remains via the front wheels, with power placed to the ground via a six-speed manual transmission.
Peugeot Australia general manager John Startari said the 20-series Peugeots, and in particular the GTi models, have held iconic status for over 30 years.
"Since it launched 30 years ago the Peugeot 205 GTi has always been viewed as an icon, one of the greats of the hot hatch segment and we thought it fitting to recognise its status with its spiritual successor; the 208 GTi," said Startari.
"While we can't travel back in time it's amazing to think just how far vehicles have come in 30 years - particularly the humble hatchback.
"In 1985 the idea of a vehicle having Bluetooth, satellite navigation and the like was as believable as a flying car that ran on plutonium. Yet today it's the reality and for such a little difference in price.
"We are certain that all 30 vehicles will be spoken for fairly quickly, so our only advice is to get in to a dealer before you're OUTATIME."
The last remaining 30 Peugeot 208 GTi will make way for a revised model later this year.