Kyogle Council wants to give itself a $345,000 facelift
IT’S watched in envy as bigger councils around it have rebranded themselves to great success - and now it’s Kyogle’s turn for a facelift.
The council - which had to fight to justify its existence to the merger-hungry State Government - is now seeking to rebrand itself to better promote its natural assets.
Its new draft budget for the coming financial year proposes a spend of $345,000 for the makeover, which will include replacing all village and town entre signage along with the council’s letterhead.
The council’s general manager David Tuxford said the change was long overdue.
“The area needs to be rebranded, it needs to keep in touch with the other areas such as Lismore and Richmond Valley who have all gone through rebranding exercises,” Mr Tuxford said.
“It’s really just to give the place a whole new look and feel and modernise what we’ve currently got.
“I feel it’s a very good investment, definitely.
“We don’t feel it’s a lot of money to get the economic benefits that we’re trying to achieve.”
Mr Tuxford said it was high time for Kyogle to “flex its muscles and stick our chest out”, citing the “raw beauty” of the area.
“We’ve got something very unique,” he said.
“We’ve got some great bushwalks, some great cycle tracks, we’ve got dams and so on where people can go out and visit and camp.
“We’ve got some beautiful spots that I think we’ve got to highlight a lot more than what we’re currently doing to attract more visitors.”
“It is about the tourism dollar, if you look at some of the coastal councils and Richmond Valley and Lismore, they’ve all gone through that process of updating their brand... promoting their council in a more positive manner and making it more attractive for businesses to establish themselves in those areas, to make the place new and vibrant and certainly appealing to people who might be contemplating moving here.
Bush turkey to stay
Mr Tuxford said the last thing the council would do was ditch it’s traditional connection to the bush turkey, but the new logo would be something “fresh and modern”.
The proposal is only in draft form and on public exhibition for comment, and still needs to come back to the council for adoption.