Korean TV chef guest of Macadamia Society in Northern Rivers
CELEBRATED Korean chef and TV star Kim Poong and two high-powered Korean health and lifestyle bloggers will be special guests of the Australian Macadamia Society on the Northern Rivers later this month.
"Macadamias are becoming very popular in Korea, with total imports increasing by five-fold over the last five years," said the Australian macadamia industry's Market Development Manager Lynne Ziehlke.
"We believe this market has the potential to grow as big as our Japanese market.
"Both these markets place a high priority on clean, green production and appreciate the premium product we can deliver."
The international visitors will tour Australia's largest macadamia growing region, where they will visit a selection of macadamia farms, meet local growers, tour farmers markets and a range of other iconic local tourist attractions.
They will also enjoy delicious, specially prepared macadamia dishes at local restaurants, participate in a cooking demonstration in a macadamia orchard and be pampered with macadamia beauty products.
The aim of the event is to promote the unique story of Australian macadamias to Korean consumers, with the chef and bloggers expected to share their Aussie macadamia experience with millions of Korean people via social and mainstream media.
The tour is part of the Australian macadamia industry's international marketing program, which identified Korea as one of its priority 'new' markets, launching its first major promotional campaign there in 2013.
The program continues to undertake significant expansion into the Korean market.
The tour will run from April 26 to April 29.