Kevin has the Twitter numbers
KEVIN RUDD may not stand a chance of winning the leadership spill, but he is certainly winning the war of words on Twitter.
Yesterday, the hash tag #respill was trending in the top spot on the social media website Twitter, followed closely by #Kevenge.
Twitter ranks the most popular subject being tweeted (discussed).
Socialmedianews.com.au's David Cowling said Twitter was letting us follow what thousands of people were thinking about the spill.
"What is unusual is there are a lot of journos chipping in their view," Mr Cowling said.
"But there are also MPs getting their message out there.
"A whole lot of news organisations are getting in on it.
"The big online personalities are having their say and the public are interacting too."
Yesterday at its peak #respill was getting 100 tweets per minute.
Facebook was also being used to comment on the spill, but did not have the same capacity to show what large volumes of people were posting about.
Mr Cowling estimated hundreds of thousands of Australians were participating in the online conversation about the leadership spill.
Mr Rudd was using social media to show the level of public support for him as the leader, Mr Cowling said.
"He has always used the service (Twitter) more than Gillard."
Lecturer and researcher at Southern Cross University Jeremy Novak said the spill showed Australia embracing the medium in a way it had not before.
"Print is expensive and takes time to get the message out there," he said.
"Social media had been under-utilised immensely."
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