Jeremy Clarkson told: we've never eaten a journalist
Media analysts would surely take an interest in studying the way in which this TV presenter constructs a story.
To do so he begins by setting himself in the scene of the war that took place 32 years ago, stating: "We knew Ushuaia was the port from which the General Belgrano had sailed on its doomed voyage at the start of the Falklands War...", recalling the dramatic episode of the ship that was sunk on the orders of Margaret Thatcher, thus triggering a war that should have been avoided.
In case anyone should miss his intentions, he ends his article by finding it amusing to repeat The Sun headline "Gotcha" from 1982, which speaks volumes about his particular sense of humour and his political and cultural frames of reference.
"The order from London to sink the Belgrano", The Sunday Times Insight Team remarked in their book The Falklands War published in 1982, "was undoubtedly the most controversial decision of the war" (P.157), one that led to over three hundred deaths.
Clarkson arrived in Tierra del Fuego, just 400 miles from the Malvinas Islands, flaunting a car with the number plates "H982 FKL", evoking the year and the initials of the territory in which the war took place.
Subsequently he claimed it was a "mere coincidence" with no intention of provoking a reaction. However, this is not the first occasion on which Clarkson has offended a host country when filming Top Gear in overseas locations, having previously done so in India, South Korea and Mexico.
He has been accused and criticised by the public, the broadcasting watchdogs and the press in Britain for his remarks, ranging from racist and homophobic references to simply mocking foreign cultures in a xenophobic fashion.
A simple internet search shows over 20 incidents in which Clarkson has offended someone.
The presenter - in his column entitled "Make no mistake, lives were at risk" - fabricates an exaggerated story. He describes being ambushed by a mob brandishing "pickaxes".
Later, switching narrative style, he recounts another scene: Clarkson claims that a mob was trying to burn the crew's cars - which I understand did not actually happen - and he goes so far as to affirm that "one said they were going to barbecue us and eat the meat".
Clarkson's imperialistic imagination is remarkably fertile: Argentina has never practised cannibalism. We do, it is true, eat a lot of beef. But we have never eaten a journalist.
When local people spontaneously gather to repudiate Clarkson's behaviour, the local authorities immediately interceded to guarantee the safety of all members of the British team securing means of transport, seats in a flight to Buenos Aires and a special treatment to cross the border to Chile.
As he ends a tale designed to portray Argentines as savages - and without acknowledging the security extended to him by the government of Tierra del Fuego - Clarkson reflects on what might have caused the protests.
He reasons that the troubles were in no way linked to his provocative behaviour, but that they were in fact down to other causes: "We were English...", he concludes.
He seemingly overlooks the fact that there are 250,000 British and descendants of British people living happily in Argentina, and enjoying the respect and friendship of Argentine society as a whole.
He is apparently unaware of the fact that in the very same Argentine Patagonia, just a few miles from where he was, lives a community of 70,000 Welsh people who speak their own language, retain their identity and whose settlement is set to reach its 150th anniversary, which we shall be celebrating with them next year.
He also does not acknowledge that between early this year a BBC Natural History Unit crew was shooting in Patagonia for 12 days about a major fossil discovery and they were very well received by the entire local community.
His version of events will not succeed in discouraging the thousands of British tourists who come every year to the end of the world to visit Patagonia - from Darwin and Chatwin onwards - and who enjoy both the natural environment and our warm Argentine hospitality.
It may be too much to ask of people whose job it is to produce shows, that they refrain from fabricating such a horror story or tale of adventure just to get publicity and increase ratings.
But we urge media outlets publishing this story to bear in mind that the long-standing relations and ties of friendship shared between the United Kingdom and Argentina afford us an opportunity to foster a dialogue of mutual respect between our peoples and nations.
Argentina, along with the entire international community, is calling for dialogue with the UK in order to resolve the sovereignty dispute over the Malvinas by peaceful and diplomatic means.
The conflict in the South Atlantic - and especially the memory of those who lost their lives in the war on both sides - deserve to be treated not with malicious mockery, but with understanding and respect.
The author is the ambassador of Argentina to the UK