Jewels By Jacqueline owner Jacqui McCoach working at Byron Markets where she can meet local customers.
Jewels By Jacqueline owner Jacqui McCoach working at Byron Markets where she can meet local customers. Christian Morrow

Jacqui's shining success

KEEPING it small and simple is working for Byron Bay jewellery designer Jacqui McCoach.

Her one-woman business Jewels by Jacqueline has had a strong finish to 2011 and she is expecting a good 2012.

Aside from selling her jewellery at local markets and through retailers in Melbourne, Ms McCoach counts her website as a vital part of her selling strategy.

"I find with markets I really have to have cheaper price points and have something for everyone like charms and my carved wooden angels' wings," she said.

"At the market people enjoy talking to the artist, it makes them feel a part of the creative process.

"I also get a lot of feedback and I can make alterations on the spot for customers.

"For the shops here and in Melbourne I supply a full seasonal range."

Although she does not make a lot of sales online, Ms McCoach says her website is very important to her business.

"The website is vital for retailers to have a reference point on my work," she said.

"People are getting much more used to shopping online but some people are still quite timid about it."

Ms McCoach has lived in Byron Bay for the past 12 years, attending Byron High School and the Steiner School.

She has been making jewellery for 10 years, beginning shortly after leaving school.

At the suggestion of her mother she visited the local bead shop and started making jewellery.

The idea took hold and soon she was selling to a few businesses in Byron Bay.

Three years ago she decided to start taking her business more seriously, getting her designs manufactured in Bali.

"Getting the jewellery manufactured over there was vital to my business," she said.

"I used to make it all myself but then I spent too much time making and not enough time marketing or selling."

She spent a considerable amount of time in Bali setting up her manufacturing supply chain.

"I've not had a problem with quality control," she said.

"But it can take three to four months to get designs through as they are a bit laidback about timelines over there."

Ms McCoach doesn't follow design trends, instead drawing her inspiration from life.

"I like to keep it simple; my friends' personalities and the things they say and do inspire me," she said.



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