Its a red-blooded barbecue battle
SWIM AWAY Big Prawn! A new tourist attraction has been suggested for the Northern Rivers that may swap the crustacean for an iron-rich Big Steak.
Next week a group of North Coast butchers will ask residents to sign a petition to replace the Big Prawn with a Big Steak.
The tongue-in-cheek activity is at 11.30am on Tuesday at the Big Prawn in Ballina.
Alstonville butcher Ashley Thomson explained the idea comes on the back of the successful TV campaign "throw another steak on the barbie" staring Melbourne comedian Merrick Watts.
"Aussies barbecue beef, not shrimp! Let's get the tourism ad that started it all remade," says the campaign.
The campaign from agency BMF for Meat and Livestock Australia makes a call of action to sign a national petition to replace shrimp (or prawn) with steak on the Australian barbecue.
The national petition is to get the 1984 tourism ad that started it all remade with the line: "Throw another steak on the barbie".
The local petition is based on the idea that truckies, tradies, grey nomads and carnivores in general would feel the urge of a big juicy medium rare piece of beef after seeing a proposed two-storey steak in the middle of, let's say, Ballina.
But for that, local butchers say the Big Prawn needs to go.
Half-jokingly, the local initiative aims to fill local restaurants and pubs with visitors and residents begging for a well cooked eye-fillet of at least 250g.
"We are the beef capital of Australia thanks to our friends from Casino and all the beef producers in this area," he said.
The butchers will not be offering free steaks on the day.
You can sign the throw another steak on the barbie petition on a Facebook page Nothing beats beef.