New era for Primex as punters appreciate the little things
THE SUN came out yesterday for the new era of Norco Primex Field Day at Casino and so did the punters.
Numbers were up on the first day of the region's biggest rural sales marketing event, which attracted mostly small-scale local farmers and agricultural students. A delegation of agribusiness investors from Dubai are expected today.
Yesterday was the first Primex field day under the new management of Fairfax Rural Events, formerly known as Rural Press Events, since taking over from Queensland based Exhibition Marketing.
Fairfax Rural Events group manager Kate Nugent said, as a newcomer to the region, the Tamworth-based events company was passionate about supporting locals and leaving a good impression.
This year the Richmond Valley Events Centre, notoriusly muddy underfoot, was topped with fresh woodchip and sawdust.
"We have made some changes including a parenting room and first aid centres," she said. "It's the little things - nice little smelly things in the toilets and providing sunscreen."
Ms Nugent said the events company intended to build the livestock exhibition, which incorporated classic stud bull and stud female competitions as well as a commercial heifer sale.
"I've worn out my knees praying to please not rain. We couldn't have asked for better weather," she said.
Ms Nugent said, although consumers were increasingly turning to online purchasing, hands-on exhibitions like Primex continued to grow strongly.
"When you are investing in large machinery, you want to see, touch and feel the product and speak directly to the seller," she said.
"I'm such a firm believer in providing a meeting place for rural Australia.
"It's these discussions between primary producers and manufacturers where the real innovation and development comes from.
"You'll see new products launching in the region here - cattle crushers, new soils and fertiliser innovation and new spraying units."