It all starts with a scribble
AFTER working as a graphic designer for the last 23 years, Maraya Rodostianos has moved into the field of surface design with her new company Print Paper Cloth.
Surface design involves creating visual patterns for use in a variety of domestic and commercial applications including wallpaper, stationery and wrappings, industrial surfaces and fabrics.
Ms Rodostianos is in demand for her discerning eye and her ability to create an image.
"For my bespoke work it's about reading the customer and understanding what will best represent them," she said.
"I usually start by scribbling, the scribble turns into something that is translatable into a design that becomes a motif which then becomes a repeated pattern.
"That pattern is then applicable to any kind of surface including textile, ceramic or paper.
"At this stage I have about 300 patterns available for sale or licence."
Ms Rodostianos has digital files of all the patterns on her website ready for companies or individuals to licence or purchase.
Sixteen of her patterns are currently licensed with Wallpaper Republic and she is paid a royalty each time a pattern is used.
She also attends trade shows connecting with interior designers and homewares producers.
"At the last trade show I made a lot of pattern sales as opposed to product sales," she said.
"One owner bought five patterns and has asked me to completely redesign their store and will bring out their own line of homewares using my patterns."
Ms Rodostianos also rejoices in the proliferation of online art and design sites.
"Everyone is getting a chance to be creative and sell online through sites like ETSY and Society6," she said. "This gives me the opportunity to create something of quality and beauty that fits my style as well."
For more go to: printpapercloth.com or call 0420 920 406