Innovation is key to business
THE inaugural North Coast Innovation Festival kicked off at Southern Cross University in Lismore yesterday.
Event co-ordinator Katrina Luckie, from Regional Development Northern Rivers, said the festival aimed to help businesses increase their creative capital and come up with revolutionary ideas in order to increase the value of their businesses.
The festival will encompass a month-long program of activities and events to showcase North Coast innovations and provide tools for people to put their ideas into practice.
“I don’t think we celebrate our innovations or acknowledge our achievements enough here on the Northern Rivers,” she said.
“We hope to raise awareness throughout the festival this month to improve practices so that people can take a good idea and convert it into cash.
“We will be doing that during the festival, but we also hope to build momentum to position this region in the longer term as a place that’s recognised more broadly as an innovation hub.”
Ms Luckie said success in business today depended upon being open to new ideas, tolerating risk and showing leadership.
“We have some outstanding examples of industries and businesses that have risen to the challenge of innovation and become globally competitive and export orientated,” she said.
“Businesses need to have innovative strategies as part of their business plans.
“The Innovation Festival is an opportunity for business people to build their skills, turn good ideas into profitable ventures and take their existing businesses to the next level.”