News

How Mackay woman is using buying power to help gender equality

Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy
Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy John Gass

A NEW initiative by a Mackay woman is shedding light on the shadowy world of business management in an attempt to progress gender equality.

Launched last Tuesday, the website Femeconomy is based on the premise that women are involved in 85% of all purchase decisions, with their aim to promote brands which have females in positions of leadership.

Alanna Bastin-Byrne, who founded Femeconomy with her sister-in-law, Jade Collins, hopes the site can utilise this purchasing potential to create change.

"According to the UN, at the moment gender equality won't happen until 2133," she said.

"We thought how can we use that economic buying power to help gender equality.

"Then we looked at the Australian Institute of Company Directors' goal of having 30% of women on boards by 2018.

"We thought if we can shift that consumer purchase power towards brands with women in leadership then we're more likely to see gender equality happen at a faster rate, because you've got women at the top making the decisions to help with work flexibility, to close the gender pay gap."

Alanna said she wanted her daughter to have the same inspiration and examples in life that her son has.

Brands currently featured on the site include 7-Eleven, AAMI, IGA, Officeworks and many others.

Mackay's BB Print is the first business Kathy Farren-Price has owned and, with business partner Gary Bye, it provides services to the wider region.

She said while her trade used to be a male dominated industry, she doesn't believe anyone should receive special treatment.

"I'm not what you'd call a feminist. I'm fairly big on equal opportunities, but as long as you can do the job it doesn't matter whether you're male or female," she said.

"I guess females have had a wall put up against them.

"But I'm not a big believer in separating male and female, I think you do it on your own merit no matter what gender you are."

Ms Bastin-Byrne said they they were expecting a bit of criticism from the work they'd started, but emphasised their aim is not to create conflict but to help push better conditions for everyone in workplaces.

"Men want the same things women want and they're not getting it either," she said.

"For women to be in leadership, a husband has to take time off work to look after the kids so the women can spend time on her career.

"But if there's a stigma attached to the man being able to do that then it's less likely the women will pursue her career as well."

"When we talk to people about it like that they understand."

Topics:  business femeconomy gender equality mackay management



GALLERY: ordinary women, extraordinary photos

'Showcasing beautiful Evans Head'.

New trend in photos with 5 tips on taking your most sensual selfie

Police block business for on-line drug supplier

Drugs that were to be sold online.

Man arrested after investigations into internet drug business

Firing up the barbie to support volunteers

Kyogle RFS are looking forward to using their new gas barbecue which will allow them to cater at incidents, celebrate brigade milestones and at open days.

A NEW barbecue and gas bottle for the RFS Kyogle

Local Partners

Former Family Matters stare accused of child abuse

DARIUS McCrary, who played Eddie Winslow on the ’90s sitcom Family Matters, has been accused of holding his infant daughter over a pot of boiling water.

Bindi Irwin's birthday tribute to her dad

Bindi Irwin

Bindi Irwin has paid tribute to her dad on his 55th birthday

Reality TV show gives Maryborough a boost

*WARNING EMBARGOED until 9.15pm Monday January 30* Sean Hollands and Susan Rawlings pictured after their wedding on the TV series Married At First Sight. Supplied by Channel 9.

Maryborough looks good on reality TV show.

Buderim dad rejects gay son's emotional plea for second time

LOVERS: Grant and Chris have been together for more than three years, and Chris' parents refuse to acknowledge their son's fiance.

Son’s emotional plea rejected again by unmoved father

What's on the big screen this week

Ewan McGregor and Jonny Lee Miller in a scene from the movie T2: Trainspotting.

This week's new releases offer plenty of variety for movie buffs.

REVIEW: Under the Gun doco looks at right to bear arms

ARMED: A still from the 2016 documentary film Under the Gun by Stephanie Soechtig.

An in-depth look into America's gun culture.

Hodges proud to be part of first channel dedicated to NRL

Justin Hodges is gearing up for his new gig on Fox League.

Footy star hopes to provide a voice for players on new NRL channel

$140k damage: landlord says property trashed, contaminated

He had what he calls "the tenants from hell"

Submarine, buses and 3000 tyres removed in $100K clean up

The list of things removed from this property is beyond astonishing

Popular island resort sells to loaded international investor

OUR PICK: Chris Foey's colourful shot of one of Gladstone's great tourism hot spots, Heron Island.

International investor snaps up piece of Gladstone paradise.

Potential home buyers punished for doing the 'right thing'

Should I go to university or buy a house?

Ready to SELL your property?

Post Your Ad Here!