Mike Devereux will soon leave Holden for a new job with General Motors.
Mike Devereux will soon leave Holden for a new job with General Motors.

Holden boss Mike Devereux to leave by year's end

HOLDEN boss Mike Devereux will leave Australia after being promoted within General Motors.

Mr Devereux, who has been passionate about retaining manufacturing in Australia and lobbying governments of all levels for support, will continue to manage the GM Holden team and GM's operations in Australia and New Zealand until the end of the year.

No replacement has been named. 

He has been appointed General Motors' Consolidated International Operations vice president - sales, marketing and aftersales, effective November 1, and will be based in Shanghai.

Mr Devereux will be sorely missed by Holden. Under extreme pressure with declining Commodore sales, he has been a resounding voice for the Australian manufacturing cause.

Pundits believe his departure could have dire consequences for Holden's South Australian car factory beyond 2016.

Charismatic and always good for a news story, Mr Devereux was widely respected in the motoring industry for his passion and smarts.

Mr Devereux began his career at the GM of Canada St Catharines manufacturing facility and has held positions across the company in marketing, aftersales, brand management and e-business. Prior to running Holden, he was managing director of GM Middle East operations.

Before that, Mr Devereux was responsible for globalising GM's approach to search marketing and websites as executive director of digital marketing and CRM.

Mr Devereux's educational background includes a degree in industrial engineering from the GMI Engineering & Management Institute and an MBA from Harvard University.



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