Heart spreads its wings
IT’S time residents of Lismore and Nimbin wore their hearts on their sleeves ... or chest, or head, whatever the case may be, Lismore Mayor Jenny Dowell said yesterday at the launch of new tourist branding for the two towns.
The red heart, made famous by the CBD’s successful Come to the Heart campaign, has been incorporated in the Lismore tourism brand under the slogan Come to the Heart of the Northern Rivers.
Lismore Council’s tourism services co-ordinator Mitch Lowe said the Lismore campaign would dovetail with the CBD campaign.
“It’s about having two interchangeable brands that can work together and we are unashamedly saying Lismore is the heart of the Northern Rivers,” he said.
Mr Lowe said while Lismore and Nimbin are “family, they are worlds apart”.
Naturally, the peace symbol is at the heart of the Nimbin logo, with the tag-line Nimbin – More than You Can Imagine.
“With Nimbin we are focused on building the perceptions of visitors because there is so much more to do at Nimbin than you can imagine.
"There are busy coffee shops, the towering Nimbin rocks and I don’t know of another small village that has so many events,” he said.
“And there are alternative attractions like Rainbow Power Company, the Nimbin candle factory and a permaculture garden.”
He said the campaign was designed to encourage the 140,000 visitors to Nimbin every year to stay for a couple of more days and explore the unique village.
The two logos have been printed across everything from t-shirts and caps to pens and key chains and are available for sale to the public.