Good business is like good coffee
THE closure of 61 Starbucks coffee shops around Australia, including the one at Ballina, has shown that global companies have to do their research before locating to countries with different cultures.
Analysts have said that when Starbucks began in the US in 2000 it didn't have a concept of what good coffee was, but in Australia we've had the luxury of excellent baristas and good coffee shops for more than a decade.
Businessman Paul Moretti, the Lismore franchisee of Xpresso mobile coffee bar, knows you have to meet your customers' desires to succeed.
“You have to offer really good coffee. Basically I don't think the coffee Starbucks used was any good,” he said
Mr Moretti bought the mobile coffee bar franchise in April last year. Six months before it came up for sale he saw the concept and thought it was a great idea.
“There was nothing around like it at the time. So I thought why not give it a go? I'd been living in Europe for eight years and I wanted a business where I didn't have to work seven days a week, 17 hours a day.”
He uses coffee supplied by a Brisbane boutique coffee merchant called Di Bella.
“They use a combination of Australian and South American coffee beans and it's a really nice, smooth, mild blend,” Mr Moretti explained.
Xpresso Mobile Coffee Bar has its regular customers including Bunnings, The Northern Star, Department of Community Services and Centrelink. On weekends, the distinctive black and white van can be seen at sporting fixtures.
Mr Moretti said he offered a valued service as many workers don't have the time to duck down to a coffee shop for a caffeine fix, but still want to enjoy a good coffee.
“This way I come to them and they don't have to leave the premises,” he said.