Giving tourists reason to visit

THE introduction of a monthly market is part of a plan by the Woodburn Chamber of Commerce to draw visitors to the town and adapt to help it survive once the Pacific Highway by-passes the town.

Daniel Simpson of the Woodburn Chamber of Commerce says the chamber is considering ways to prepare for post by-pass life and to still attract tourists to the town.

"The town needs to start thinking about how it positions itself given the different tourist dynamic we are going to have post by-pass," he said.

"The majority of businesses in Woodburn are set up as a stop-and-go style business for the convenience of local motorists; the town won't be able to sustain that once the by-pass goes past.

"So we have to look at how we innovate and diversify to ensure we can still attract tourists into the town when it is not the main thoroughfare."

Mr Simpson said the town could learn from the experiences of Ballina, now that town is by-passed.



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