G20 campaign takes Qld to the world

A Queensland marketing campaign is being launched before the G20.
A Queensland marketing campaign is being launched before the G20. AFP Photo - Saeed KHAN

LOGOS and billboards will spruik Queensland's key trade, agriculture, resources and construction industries in a $700,000 international G20 branding push.

The global campaign - Queensland, Australia. Endless Opportunities - will promote the state as a key global investment and export opportunity.

Tourism was not a key focus of the campaign, Premier Campbell Newman said on Monday.

Mr Newman and Treasurer Tim Nicholls said the plan would dovetail into the November G20 Leaders' Summit in Brisbane.

"This is a $700,000 campaign, that's what we'll be spending over the coming months of this financial year to promote Queensland in that way," Mr Newman said.

"I stress though, I don't know if we've quite said this already, this is not about tourism per se.

"This is about investment and trade attraction to Queensland and it is the way that we will promote the state and from that point of view, this will not be impacting on the way that we pitch Queensland and the many different locations of this state to international tourists and that is handled in a different way."

Neither he or Mr Nicholls revealed specifics of the campaign or which areas of the state would be focused on.

Mr Nicholls said the campaign followed recommendations from last year's Trade and Investment Queensland review.

The review called for a unified brand to sell the state to overseas markets.

"Queensland's strengths are abundant in agriculture, resources, construction and tourism, and we offer unrivalled expertise, innovative products and solutions as well as strategic advantage through our location and climate," Mr Nicholls said.


Topics:  brisbane editors picks g20 queensland

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