New owners of the new look Jeanettes, Kim Mackerras and Sheree McDonald, prepare for the opening of their shop.
New owners of the new look Jeanettes, Kim Mackerras and Sheree McDonald, prepare for the opening of their shop. JAY CRONAN

Jeanettes back in business

IT’S BACK! Two months after one of Lismore’s best-loved women’s stores closed its doors, two former staff members will once again trade under the name of Jeanettes, just a little way down Woodlark Street from where the original shop operated for almost 50 years.

The new store at 9 Woodlark St, which will specialise in women’s lingerie, hosiery and sleepwear, will open under the ownership of Sheree McDonald and Kim Mackerras from tomorrow, after the duo bought the rights to the name – and accompanying goodwill – from the previous proprietor, Odette Gage.

“When (the old Jeanettes) was closing we had a lot of women who were disappointed that they wouldn’t be able to buy their favourite bras any more,” Ms Mackerras said.

“It left a bit of a hole in the market.”

Over its many years, Jeanettes built up a large and loyal customer base, which the new owners are hoping to attract back with many of the popular brands.

“We also want to attract younger customers and our new (shop) frontage should help with that,” Ms Mackerras said.

“But we are still catering for our older ladies with items they like and bra-fitting. We will also do special orders, which customers loved about (the old) Jeanettes.”

Off the racks in the new store is general fashion clothing because of space and it meant the owners, both mothers, didn’t have to leave their families on buying trips.

“We don’t have the fashion but everything else is pretty much the same, with the same quality of service,” said Ms McDonald, who worked for 10 years at Jeanettes.

“Kim worked there for about three years, but we have both been in and out of retail in Lismore for about 20 years.”

Jeanettes had been on the market for about two years before it closed in August.

To celebrate the re-opening tomorrow, the shop is having an opening sale with 15pc off all items until Saturday.



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