Cape Byron lighthouse - Symbol of home.
Cape Byron lighthouse - Symbol of home. Sera Wright of Photography Byron Bay sjw Images

Four tips for great pics as Byron photog joins promo effort

BYRON Bay photographer and Photo of the Day regular Sera Wright is one of three photographers chosen to showcase NSW as part of a new tourism campaign by Destination NSW.

Ms Wright, along with Will Patino and Jewels Lynch form part of the World Tourism Day instaRELAY - "when top Australian instagrammers will join forces to photograph and share the State's top tourist experiences in real time".

Destinations NSW says the three will join a panel of instagrammers in more than 60 countries and 80 destinations.

"Today's traveller is after inspiration and wants more information, more content and many more images. The Instarelay will showcase Sydney and New South Wales with images designed to motivate travellers to book a trip," Destination NSW, CEO, Sandra Chipchase was quoted saying in a statement from Destination NSW.

Ms Wright was expected to kick off the day by capturing the sunrise from Cape Byron, then follow that through the day with shots around the town and the hinterland.

Jewels Lynch will be filing images from Lord Howe Island and Will Patino will be submitting images from Sydney.

Destinations NSW is inviting members of the public to contribute their own images by posting to instagram with the hashtag #helloworldRELAY.

Destinations NSW also offered some tips for budding photographers, provided by Mr Patino.

  1. Good eye beats expensive equipment: Great photos can be taken with iPhones or with expensive camera gear. It's more important to make time to get the perfect shot lined up and be patient waiting for perfect conditions
  2. Think about creating new viewpoints: Look for new locations to take the shot from a different perspective. Lie down on the grass, get above the action on a verandah, or shoot through a screen
  3. Crop instead of zooming. Smartphones and edit software allow photographers to alter images without losing quality. If you're far from your subject, take the shot and crop later
  4. Look for the light. Crisp photos are taken in bright light. Look for the light and make it's the star of your photo. Don't forget capturing shadows can be just as dramatic.

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