Festival a big winner
PEOPLE attending Beef Week spent on average $551.78 while in Casino for the festival according to an online survey commissioned by the committee.
That was more than $27 and 5% increase on the average spend of festival-goers last year and an indicator of the importance of Beef Week to Casino and the Richmond Valley, said Beef Week president Stuart George.
"We have asked the same question each year for the past three years and every year the amount of money people are spending at Beef Week is increasing," Mr George said.
"That's got to be good for Casino." The survey found that 47% of respondents spent more than $600 in Casino during Beef Week, with an impressive 24% spending more than $1000 and 18% spending between $900 and $1000.
The money was spent on items such as food, accommodation, and entertainment.
The majority of people at the festival were from the Richmond Valley and the Northern Rivers, with visitors from Sydney and Brisbane also well represented.
More than half the festival-goers were under 35 years of age.
For the Beef Week committee, one of the most pleasing findings was the percentage of people who attended the festival for the first time this year.
Mr George said 18% of survey respondents were Beef Week debutants. That's double the number of first-timers at last year's Beef Week and means the 30-year-old festival still has significant drawing power.
Equally pleasing was the percentage of people - an impressive 94% - who said they would return to Beef Week next year.
When people were asked what words best represented Beef Week to them, 62.3% said "community", 50% "family" and 36.8% "country". However, just 7.5% said "exciting" , while only 3.8% associated the word "modern" with the festival and less than 1% thought it was "cool and trendy".