Farming for the future, the focus of Primex 2016
PRIMEX opens today and promises to deliver innovation to the farming industry.
Casino has been the home of the agricultural field day for the past 32 years and will welcome an influx of exhibitors and visitors from all over the country.
Farmer-owned cooperative Norco is the naming rights sponsor this year, and has reaffirmed its commitment to Primex beyond 2016.
Event organiser Kate Nugent said the three-day expo had become a must-see event in northern New South Wales.
"As in any industry, farmers appreciate the ability to be able to see and compare what manufacturers are doing to make their equipment work better - and harder - and Norco Primex certainly answers that need," Ms Nugent said.
"There's a very strong focus this year on innovation. It's something we are seeing increasingly more of in the industry, with farmers responding to environmental changes in new and interesting ways.
"Norco Primex assists in giving farmers the knowledge and equipment to adapt in these ever-changing times."
Classic cattle comps
A range of beef breeds, bolstered by a strong cattle market at present, will be showcased in the Primex Heifer and Bull Classic 2016 competitions.
Co-ordinated by George and Fuhrmann Real Estate, the commercial and stud heifer and bull competitions are held in the Livestock Area next to Pavilion 1.
Livestock exhibitors will offer daily information sessions on their breeds and provide information on associated products and services.
Some of the cattle studs and organisations exhibiting this year include Northern Rivers Hereford Breeders Association, Yulgilbar Pastoral Co, Seifert Belmonts, Devon Cattle Breeders Society of Australia, Ghinni Ghi Angus, Droughtmaster Stud Breeders Society, Australian Brangus Cattle Association, NR Murray Breeders Promotion Group, Australian Brahman Breeders Association and the North Coast Braford Promotion Group.
With plenty of machinery, cattle and agricultural-related products from exhibitors, the Lifestyle Pavilion aims to offer a variety of products for a wider audience.
"While our primary focus has, and will always be on the agricultural community, we are aware there is a growing need to cater for those with a broader range of interests, and the Lifestyle Pavilion fills that need," Ms Nugent said.
Primex is open daily from 9am to 4pm at the Richmond Valley Event Centre.
Admission is $10 for adults, pensioners and teenagers aged 15 and over; $25 for families of two adults and two children, $5 for children aged 10-14 or part of a school group, and free for kids 10 years and under.
A smart phone app is available to help visitors navigate their way around the site, listing exhibitors and their location.