Family ignores critics to create expo that’s lasted 30 years
FROM hire business managers to exhibition marketing, the father-and-son team of John and Bruce Wright has been on an interesting ride and it keeps getting better each year.
When John started Primex in 1985 he saw it as a savvy move.
"At the time we thought it would work in well with Beef Week which had just started," he said.
"Companies did field days to fly the flag back then, but about 20 years ago unless they could sell well (exhibitors) wouldn't come."
Critics told John field days were dying and a thing of the past, as people were ordering what they needed online, but he ignored them.
"A well-run industry exposition of almost any kind will be a success because buyers want to see and touch," he said.
"They also enjoy the opportunity of seeing friends. It becomes a social occasion as well."
John's son Bruce, who took over the reins of running Primex 26 years ago, agrees.
"It's Yellow Pages in the paddock," he said.
"I'm getting feedback where exhibitors tell me a lot of their buyers are waiting until Primex to buy whatever they need."
Bruce said visitors to Primex had the luxury of checking out the machinery, tool or farm item on the Thursday, thinking about it on the Friday and coming back to buy it on the Saturday.
While Primex has grown from 70 exhibitors to about 350 for this year, Bruce said they had been forging significant affiliations with grower organisations.
"It's been part of our strategy to develop relationships with Soy Australia, Meat Livestock Association and NSW Farmers to name a few," he said.
Primex will run from June 19-21 at the newly named Richmond Valley Events Centre.