Facing up to social media
SOCIAL media business specialist Francesca Esposito-Rose, founder of The Like Effect, has become used to seeing small business owners in tears at her workshops.
"I have people crying in front of me because they despair at having to learn another technology such as Facebook," Ms Esposito-Rose said.
"Some older owners would rather sell their businesses than have to take on social media."
After having to grapple with Facebook herself for one of her other businesses, Ms Esposito-Rose spent three years writing her book, Novice 2 Ninja - Facebook for Business.
"This is a training method you can do in three weeks for two hours a day or over a three-day intensive workshop." she said.
"Then from there it should only require 10 minutes per day to maintain your Facebook business page.
"I deconstructed all the most successful pages from around the world and came up with a 10-step method from start to finish.
"There are other books about Facebook for business but this one has stronger technical underpinnings and is a genuine training manual with worksheets and case studies.
"The manual starts right from turning on your computer and assumes no prior knowledge of IT.
"One of the most important things I can tell you is what to say, who to say it to and how to say it."