Facebook post picture perfect
FOR small businesses too much exposure on Facebook is never enough.
But Dave De Nardi owner of La Vida Bar and Restaurant in Lismore was taken by surprise when one of his Facebook posts went global winding up with 62, 449 likes and 19,117 comments.
He posted a picture of a rustic looking building perched by the side of a lake in Porta fino, Italy
"I have family over in Italy and I always dream of spending time over there," Mr De Nardi said.
"I found the picture of a place I liked and put it up on Facebook and asked who would like to join me there.
"It had a rolling effect, we were getting messages from overseas asking if that was our restaurant and we had people sending requests to work with us."
Director of Cake Marketing, Katie O'Rourke said that getting such a large number of responses to a Facebook posting was unusual.
"As Facebook moves towards the monetisation of the user data it holds, they have introduced several changes to algorithm that controls the News Feed," Ms O'Rourke said.
"This algorithm is called the Edgerank Algorithm and it's based on all the different interactions you have with other users.
"La Vida really did strike it lucky here, this demonstrates the potential of social media as a marketing tool.
"These days businesses really need to keep up to date with the changes to Facebook if they want to stay ahead."
Mr De Nardi has since found out the building is an upmarket hotel and plans to visit should he get some time away from running his own busy restaurant.
Formerly known as Cafe Giardino, La Vida can seat up 100 people and specialises in tapas as well as having a full menu.
"It's a really unique outdoor space and we plan to start having music soon," he said.
"People assume we are only a night venue but we are continually building up our daytime trade.
"We cater to a crowd that really doesn't want to hang out in a pub and the new licensing laws mean you can have a glass of wine without having to buy food."
La Vida Bar and Restaurant - 02 6622 4664.