LISTNEING WITH INTENT: Good communications skills are essential for those wanting to create a thriving business.
LISTNEING WITH INTENT: Good communications skills are essential for those wanting to create a thriving business. Supplied

Ethical start-ups flourish with great communications skills

DITCHING the jargon, careful listening, developing empathy and delegating are the quartet of key skills adopted by successful entrepreneurs.

And those looking to create business in Byron Bay, the town now dubbed the 'capital for ethical start-ups', are advised to develop these skills in order to develop and grow their dreams.

While Byron Bay has been singled out in the recent Northern Rivers Lifestylepreneur Report as being a top start up hotspot, a communications expert is warning that in order to thrive it's vital that new entrepreneurs focus on improving their communication skills.

The report revealed, unlike the Gold Coast and even the Sunshine Coast where extraordinary development is supported by modestly scaled settlements inland, the Northern Rivers coast is different.

"The Northern Rivers region is more of a collaboration of communities where every town and every settlement has something unique to offer,” it said.

"Ballina is different to Byron which is different to Lismore which is different to Mullumbimby and yet they all happily coexist in the same lifestyle pot. Perhaps this is why entrepreneurs in search of lifestyle tend to find themselves somewhere, anywhere, within the Northern Rivers region.”

Communications and leadership workshop facilitator, Mike Irving is hosting a breakfast talk on Thursday August 31 at Sustainable Valley in Byron Bay.

He said good communications are essential for anyone seeking to start a successful business.

Mr Irving said a recent report from the Foundation for Young Australians revealed workers will need to become better problem solvers and communicators as they'll be utilising their soft skills for an average of 12 hours a week.

"Excellent communication skills are the key to success and these soft skills deserve a focused attention in their members,” he said.  

"Start-ups can have a great idea, but unless they can communicate it effectively it will go nowhere.” 

Mr Irving offered the following advice to business owners to improve their communication skills and productivity within their business.  

  • Ditch any complicated or technical jargon. When dealing with anyone, speak in language which is easy to understand. Stop to check someone has understood what you are saying and outline any issues which aren't clear. 
  • Listen with intention. Successful two-way conversation means understanding what the other person has to say, so give your attention to that person with an intention to understand.
  • Develop empathy as a skill. Empathy is the ability that great leaders use to build relationships and that's good business.  
  • Learn the art of delegation. Creating a successful business is a team sport and best handled by the business owner delegating and empowering others.  

For more information and bookings visit www.advancedbusinessabilities.com 



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