End of road for Commodore? It's bordering on un-Australian
BEACH cricket, barbecues, thongs and eskies. All hallowed Australian icons.
And while the Holden Commodore has traditionally been on that list, its days may be numbered.
Plummeting sales combined with our new obsession for sports utility vehicles and small cars have Holden planning a 2016 death knell for the Aussie-built offering. Ford has a similar timeframe on for the Ford Falcon.
On Sunday the VF derivative will be revealed in what could be the final iteration of the Australian-made Commodore.
The Holden Commodore nameplate was launched 35 years ago with the introduction of the VB, in October 1978. Since then the car has undergone 14 iterations, and from 1996 to 2010, was our best-selling car for 15 consecutive years.
Holden this week launched a "social scavenger hunt" as part of the build-up to the launch of the new model. 101 virtual puzzle pieces that make up the first image of the new Commodore have been hidden around the country in both physical and online locations.
Players can register to help on a new microsite, www.buildthecommodore.com.au, where they will receive daily clues to find a piece of the image.
Anyone who finds one of the pieces and shares it online will be entered into a prize draw to win one of the first VF Commodores to roll off the production line.