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Emirates mocks desperate customers

Want to know the best way to get an upgrade?

Sure, it's not like you haven't already heard all the tips and tricks by now, right?

In a new series of videos containing the slogan "Don't upgrade your seat, upgrade your airline. Fly Emirates," the carrier shows passengers trying all sorts of things in a bid to have their seats upgraded. And they are all failing desperately.

The airline even declares: "Some people will try anything to get an upgrade."

Emirates’ new ad campaign lampoons passengers who ask for upgrades.
Emirates’ new ad campaign lampoons passengers who ask for upgrades.

Once it has stopped laughing at our desperation for even trying, the airline offers this gem of advice on how to bag an upgrade: Fly with them instead.

Why didn't we think of that? Hmm ...

"Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours," the airline said.

It went on to list the airline's in-flight entertainment, gourmet meals, service and baggage allowances as reasons why its economy class is tops.

Emirates’ new ad has a comedic take on the things passengers say and do in the hope of scoring an upgrade.
Emirates’ new ad has a comedic take on the things passengers say and do in the hope of scoring an upgrade.

"In today's environment where others are stripping amenities from their cabins and shrinking legroom, we believe travellers can relate to the desperate lengths that some people might go to, in order to get their seat upgraded. Our message is simple - why try so hard to upgrade your seat when you can fly Emirates instead?"

The new video will be shown in the airline's key markets around the world including Australia.

Topics:  advertisement airlines emirates seat upgrade



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