WHILE it was quite possibly aimed at boosting the ratings for her latest TV show, Sam Armytage's recent public declaration that she was "sick of dating *ickheads" certainly raised a lot of eyebrows.
I think I know what most men were thinking as they read this sensational tabloid headline.
"Hey Sam, while you're in the habit of dating *ickheads, why not give me a crack?"
I'm afraid to say that Sam might have a hard time finding a bloke that doesn't appear to be a *ickhead on a first date.
Despite all the books and videos that have been dedicated to teaching males how to act like that guy on The Bachelor whilst surrounded by beautiful (yet mental) women, the primal, monkey instincts of the common man have proven hard to shake.
Sam, it takes a man at least three dates, possibly more, before he begins to control his uncontrollable urge to act like a *ickhead in front of you.
True love can't play out in three minutes like one of your feel-good Sunrise stories about baby pandas.
The question is not whether you can find a man who is good-to-go straight off the shelf, but whether you can take a raw *ickhead and carve him into something useful over time. Sure Sam, if you've become cynical about the dating game, sit a couple of matches on the bench - take some time to see mankind from a different perspective - maybe even kick back and read Mills and Boon.
Don't get too lost in the lonesome cowboy fantasy, though.
Certainly don't come back into the game expecting the *ickheads of the world to have somehow disappeared, or you are bound for more disappointment.
We are omnipresent.