DAVID Beckham has called for an end to violence against children in a new UNICEF campaign.
The former footballer - who has been a Goodwill Ambassador for the charity for 10 years - has shot a one-minute film in which tattoos on his body come to life as animated scenes of abuse against kids to raise awareness of the subject.
He said: "When I launched my 7 Fund with UNICEF, I made a commitment to do everything I can to make the world a safer place for children and to speak out on issues that are having a devastating impact on children's lives.
"One of those issues is violence. Every five minutes, somewhere in the world, a child dies from violence.
"Millions more are in danger of physical, emotional and sexual abuse that could destroy their childhoods forever."
The 41-year-old star - who has sons Brooklyn, 17, Romeo, 14, and Cruz, 11, and five-year-old daughter Harper with wife Victoria Beckham - recalled hearing about horrific child abuse when he was in Cambodia last year.
He added: "I visited Cambodia with UNICEF where I met and listened to children tell me about terrible violence they have experienced.
"I was shocked by what I heard and I saw how violence can leave deep and lasting scars. No child should have to endure this.
"Yet in all corners of the world, in their homes, schools and on their streets, children are suffering similar violence.
"I hope this new project will draw attention to this urgent issue and inspire action. Violence against children is wrong and together we need to end it."
David launched 7: The David Beckham UNICEF Fund in February 2015 to campaign against child abuse.