Business

Business weaves web success

Dylan O'Donnell of DNA Digital.
Dylan O'Donnell of DNA Digital. Jerad Williams

WHEN Dylan O'Donnell and his wife Anna decided on a sea change to the Northern Rivers a couple of years ago, instead of firing off job applications Mr O'Donnell decided to create his own jobs.

Today the couple run DNA Digital in Byron Bay, one of the largest web hosting and design companies in the region after recently acquiring the Melbourne-based Your Name web hosting company for an undisclosed amount.

“We had grown to a particular point and Your Name had gone in parallel to the same point. I knew the owner years ago so when he decided to get out of the game we came to an arrangement and I bought out his customer base,” Mr O'Donnell said.

“Effectively we have doubled the company's size.”

Mr O'Donnell, 32, founded DNA Digital in Ballina in 2009, before moving to Byron Bay early this year.

The company offers services in web hosting, web design and web marketing, and is believed to be the only Google-certified partner in the region.

“The thing that is good about the company is that we do everything,” said Mr O'Donnell, who spent about a decade as the technical head of DragNet Internet Service, where he helped the network expand from being a small local ISP to a fully national network.

“There are companies that do different aspects, but because we do all of it we have had people come to us with nothing but an idea and walked away with branding, business set-up, Google marketing, website hosting and e-commerce.”

One client, Vavoom, had gone from nothing to turning over $100,000 in a year just on the strength of the website, he said.

As well as acquiring rivals, Mr O'Donnell has found time to run mentoring services through the Northern Rivers Business Enterprise Centre, where he helps small businesses with online strategies.

“The web has always been really important, but now with Google it is becoming more important,” Mr O'Donnell said, adding that while the area was challenged in terms of digital infrastructure the proposed NBN would resolve many of these problems.



Greyhound reform recommendations to be adopted

Race 8, winner was No 3, Nangar Thunder at the Grafton Greyhound track on Saturday, 21st January, 2017.

All but one of the 122 recommendations of the panel to be adopted

Five artists we want to see at Splendour 2017

Punters at Splendour in the Grass 2016 at Byron Bay. Photo Marc Stapelberg / The Northern Star

Is it too much to ask? What do you think?

Local Partners

Five artists we want to see at Splendour 2017

It's a good thing that three out of five music acts in our wish list are Australian, so maybe we are not asking for too much?

Splendour tickets on sale this weekend for locals

Crowd at Splendour in the Grass 2016.  Photo Marc Stapelberg / The Northern Star

Are you in the area allowed to purchase them?

The Lyrical, beyond the 'F' word

Roots, Hip-Hop and Reggae artist Karl Smith, also known as The Lyrical.

Hiphop artist brings his latest music to the area

Paul Capsis to reopen Brunswick Picture House

Cabaret performer Paul Capsis will perform at Lismore City Hall on December 29.

Cabaret star brings back his latest solo show

Married at First Sight's controversial groom laying low

MAFS’ Anthony chooses to stay with wife Nadia at their vow renewal.

Anthony in hiding after backlash over his MAFS appearance

Seven, Nine’s crazy cyclone battle

Ruth Western ain't got time for Cyclone Debbie.

Reporters are battling fierce winds, and locals who won’t play ball.

MAFS bride shops around new love story

Nadia Stamp has put a price tag on her new man.

Nadia is shopping her $4000 new man ... and it’s not Anthony.

Luxury hotel expands $400m water park development

Developer to push on with second stage of massive new water park

Dalwood waterfall up for sale

Two people have died at Dalwood Falls, Ballina.

How would you like to own your very own waterfall?

Northern Rivers homes are hot property

SCENIC: Byron Bay was one of the suburbs that recorded a median house sale price in excess of $1 million.

Low stock levels and high demand keeps market buoyant.

Plenty of properties to thumb through in tomorrow's paper

Find your dream home in our property guide in tomorrow's Weekend Star.

Grab a cuppa, get the Weekend Star and check out the property pages

Five Northern Rivers homes under $250k

These Northern Rivers properties are under $250,000.

To quell the depressing news of Byron Bay's 'average' $1m homes

Ready to SELL your property?

Post Your Ad Here!