A PRIME parcel of Ballina Shire Council-owned land at Skennars Head will be sold, despite concerns from some councillors that they could make more money by developing the site.
The block of land, on Skennars Head Rd, is left over from the allocation of land for the expansion of the sports fields.
It is zoned operational and is not identified for future residential use.
Council staff have recommended the sale of the land, because rezoning may not be possible.
But Cr Keith Johnson said the council should consider its options.
"This is a great location. There are all sorts of reasons why people would want to live there," he said.
"If we put it on the market I see a developer buying it and putting their head down and tail up… and in a few years' time we will say, 'Why didn't we do that?' But we can do it."
Should Ballina Shire Council sell the land at Skennars Head now, or develop it first to increase its profit?
This poll ended on 27 September 2013.
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.
Cr Paul Worth said the real issue in keeping the land and pushing ahead with a rezoning application was that it would set a precedent.
"I would love to see council make more money out of this land," he said.
It has been reported that the 1.5-hectare lot could sell for about $600,000.
Cr Jeff Johnson said the council had been given "clear advice on numerous occasions" to sell the land.
"It's not zoned. We need the money," he said.
Councillors voted to get the land independently valued and proceed to pub- lic auction.
A final decision will be made at today's meeting.