THE Summerland Pairs Bowls Competition will inject money into Ballina's economy this week.
More than 200 people will visit town and attend the competition's finals, to be held at Ballina Bowling Club tomorrow.
Glenn Costello from Ballina Chamber of Commerce said food outlets would benefit.
"Meals and those sort of services are what people are looking for, after a busy day bowling," he said.
Mr Costello also expected some relatives of bowlers to go shopping at Ballina Fair.
Local hotels and motels reported no major increase in business.
"What we're finding now is a lot of people are just driving down for the day and driving home," owner of Ballina Colonial Motel Paul Ferguson explained.
Last year, bowlers travelled from distant places, such as Sydney, to compete but this year the field was made up mainly of people from neighbouring towns.
Ballina Bowling Club manager-secretary David Brann said the competition was "a big thing" for the club.
"It's bringing people in from outside the area, to our club," he said. "It opens the town up to other people, who might come back later, on holidays with their family."
The club invested $22,000 in the event - money well spent said Mr Brann, who said many people would eventually return to Ballina and spend more money.