Company works on selling ideas
PEOPLE hate advertising according to founders of GoldSky Creative, Richard Dymock and Michael Ravenscroft.
"So we set out to look at marketing in a more creative way," said Mr Ravenscroft.
"We look at promoting a brand, selling ideas rather than the product.
"People love story and narrative, something that pulls at the heart.
"If people have an emotional connection with a product they are more likely to share it with friends."
Mr Ravenscroft and Mr Dymock are best mates and brothers-in-law and have just finished their first year at GoldSky.
Their company creates still and moving artwork encompassing illustration, design, motion graphics and film.
"GoldSky has had a great first year, better than we thought we would have," said Mr Dymock.
"We love working locally; it's entirely possible to operate a business in the digital space from Lismore.
"We love the area and want to raise our families here."
Both studied at Southern Cross University and have previously worked in Sydney, Melbourne and internationally.
GoldStar has so far completed work for a diverse group of clients ranging from City Toyota through to Speaker Box, a local DJ group.
Many of their campaigns are conceived and executed in the online environment before moving into more traditional media.
"Most of our work so far has been around websites and social media platforms," said Mr Dymock.
"We don't ever create a job without considering social media as a fundamental part of the campaign."
And despite their expertise at working in the digital space they both respect the role of work created by hand.
"Building and creating by hand is often the first step in the process of creating a good digital campaign," said Mr Dymock.
"It produces real depth in the product."
They are also looking forward to one day setting up a bricks and mortar design studio.
Mr Ravenscroft said the GoldSky headquarters workspace would be a highly interactive space.