Colourful design wins NRMA competition promoting bike safety
A FIERY red colour and large blue dragon design has won 11 year old Evan Wilcox from Wardell Public School the top prize in the North NSW Coast regional category of the National Roads and Motorists' Association and Bicycle NSW annual Bike Artwork competition.
He included a clever slogan 'I'm not dragon my feet - I'm riding my bike 2015' on his helmet which caught the judges eye.
Colourful and simple design
NRMA local Director Wendy Machin said Evan's winning design beautifully captured the key premise of the competition with a colourful and simple design.
"If we want children to wear their helmets, we need to make them attractive to the child's eye," Ms Machin said.
"Evan has clearly understood the brief by designing a clever, bright and fun masterpiece."
Four times the danger
Bike riders not wearing a helmet are almost four times more likely to sustain a severe head injury.
"Statistics behind helmet safety highlight the need for more education, especially for more vulnerable cyclists," Ms Machin said.
"Children understanding the safety behind the helmet is as important as making sure they put their helmets on every time they ride.
Competition is platform for discussion
"That's why this competition serves as a great platform to open the discussion and user education surrounding helmets and cyclist safety amongst schools and the wider community."
Evan, along with winners from each region, will take home a shiny new bike and helmet with 16 runners up each getting a bike accessory pack.
For more information and to enter the competition visit mynrma.com.au/bikecomp