Ballina's award winning accountants and business advisers.
BALLINA accountants and business advisers Collins Hume took out the Professional Services Award at the 2012 Ballina Chamber of Business Awards last week.
The company was founded in 1980 by John Collins and John Hume and employs more than 20 people and has more than 4000 clients.
Their clients cover a broad range of businesses with turnovers from $500,000 up to $10 million.
Business strategist Shane Bartrim joined the company in 2005 and sees the company's clients as the backbone of the community.
"Our role is to help improve the value of our client's business with the aim of improving our client's lifestyle," he said.
"Ballina and Byron are beautiful places and many people move here for the life- style and bring their skill set with them.
"Its not just about business, it's about the time you get to spend away from your business - that's why people start businesses in the first place.
"There is a different demographic here and there is certainly an adjustment to be made when you move here.
"It's also a tight-knit community and it takes time and planning to break into the market."
Mr Bartrim is reluctant to make predictions about the economy, instead advising business owners to stick by a few simple rules.
"Take the time to work out a business plan," he said.
"Monitor cashflow and pay attention to the management of debtors and stock.
"Look at your Key Performance Indicators to see that you are hitting the targets you set for yourself.
"Understand and know your figures including target, gross and break-even sales on a daily weekly and monthly basis.
"You should also know how your numbers stack up compared to similar businesses in the region."
Mr Bartrim said there was an increasing number of baby boomers planning to sell their business and retire over the next decade.
"There will be a glut of businesses on the market so those preparing to sell should look at how they can improve the value of their business before they sell it."
As for the recent business award, Mr Bartrim credits his staff with the win.
"As a firm of accountants and business advisers we see ourselves in a great position to help the local community and improve local businesses," he said.
"It really is the team that makes it happen."