ACTOR Chris Hemsworth has been announced as the global ambassador for Tourism Australia's new campaign.
The new campaign will focus on the country's world-class aquatic and coastal experiences, which is a perfect fit for the actor, who owns a property at Broken Head with his wife, Spanish actress Elsa Pataky.
Tourism Australia Managing Director, John O'Sullivan said that whilst Australia would still be the star of its latest campaign, Chris Hemsworth would provide an authentic Australian voice to help tell the country's story globally.
"Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador," Mr O'Sullivan said.
"From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign."
Chris expressed his happiness at being a part of the campaign.
"In Australia you're surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us," he said.
"It wasn't a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up - that's the world I want them to be part of.
"I'm really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is."