Campaign to attact tourists to Lismore area
IT'S TIME to scream it from the rooftops - Lismore and its villages are a great place to holiday.
That's the message from yesterday's launch of a new $240,000 marketing campaign, entitled Lismore, Nimbin and Villages.
“People normally say that Lismore doesn't attract tourists, but when you look at the figures and the value of tourism to our economy, it benefits us significantly,” Lismore's tourism services co-ordinator, Mitch Lowe, said.
Last year, there were 474,000 nights when tourists stayed in Lismore or its immediate environs, and 393,000 day trips.
Mr Lowe said each tourist who stayed the average of 3.4 nights spent about $740 in the local economy.
He said last year tourism generated $85 million for the area and directly supported 778 jobs.
Mr Lowe said it was essential to launch the new campaign to maintain Lismore's share of the tourism dollar in the face of the economic downturn and greater competition from rival locations.
From Monday, a new television ad featuring the attractions of Lismore and its villages will air in the key markets of the Gold Coast, Coffs Harbour and Tamworth.
The organisation has also produced a 35-page glossy guide to the region, highlighting Lismore's arts and culture, festivals and the area's natural beauty.
Mayor Jenny Dowell, who officially launched the guide and TV campaign yesterday, encouraged residents to invite their family and friends for a visit.
“For those of us that live here, we know we have so many special places we can introduce people too, and we know from what tourists tell us that we have a lot to offer,” she said. “The comments are 'it's a friendly place' and they love the greenery.”
Copies of the guide are at the Lismore Visitor Information Centre.