Campaign gave Byron Christmas boost

A CAMPAIGN designed to bring more tourists to Byron Bay over the recent Christmas period has delivered benefits to the region in spades, says Byron United president, Paul Waters.

He said many businesses reported their best Christmas financial returns in years, largely a result of the successful Byron Naturally campaign.

"Byron Naturally targeted a broad family base and the young mobile crowd with businesses reporting a dramatic increase in customers," he said.

Beach Hotel general manager Elke van Haandel said they saw a marked increase in trade over recent months.

"As a result of the busier trade we also increase our demand on our local suppliers and contractors of which we use hundreds."

Byron Naturally co-creator, Sevegne Newton, believed it was the strongest holiday

period in the nine years she has been in business.

She said the campaign helped to keep Byron "top of mind for holiday makers, especially during our quieter winter months".

A new part of the 2012 campaign is a smart phone application which earns visitors Byron Reward points to redeem with participating local businesses.



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