Coffee's going cheap in Lismore
THE cost of coffee might be tipped to skyrocket but that won’t stop John Rees from coming up with a new special deal for a takeaway cup of hot brew each day from Blueys Cafe in Lismore.
Today he’s knocked the price of a regular cup of anything down to 88 cents – just round that up to 90.
Yesterday the Woodlark Street cafe was selling large takeaways for $2.47, and last Friday 95 cents for a regular.
“We’re just trying to generate interest,” Mr Rees said.
“Due to the current economic climate things have been a bit slow, and things have also slowed down since the upgrade to the street.”
Mr Rees said the formula was working and the special prices, from 6.30am until just after morning tea (about 10.15am), were keeping his three baristas busy.
“We’ve probably doubled our volume,” he said.
“And I want to point out that it’s not cheap coffee. They’re the best beans you can buy.”
Mr Rees said that despite the cost of coffee increasing, there was still a good profit margin available to retailers.
“There’s still a lot of profit in it,” he said.
“Coffee tends to retain good margins from roasted bean to brew.”
But as to whether the cost would really go through the roof, Mr Rees said he believed it was mostly speculation.
“I’ve heard it’s just being manipulated by the futures market,” he said.
“It’s just another game the financial markets play on the international scene.”
The Northern Star compared prices yesterday at cafes in Lismore, Ballina,Byron Bay and Casino.
While no one matched Blueys special prices, they almost all came up cheaper than the normal $3.75 cost of a regular coffee at Blueys.
Casino cafe prices for a regular flat white were between $3.30 and $3.50, with some cafes offering a special of $5 for coffee and cake.
Byron Bay cafes were between $3.50 and $3.75; Ballina between $3.50 and $4; and Lismore between $3.50 and $3.75.
Caddie’s Coffee Company and cafe owner Bill Sheaffe agreed the market was yet to feel the pinch, and added that the increase in prices would probably not be significant.
“Coffee is a trading commodity so I don’t think you will see the price of your favourite cafe latte go through the roof,” Mr Sheaffe said.
“I think you’ll notice it more in roasted ground coffee in the next few months.
“But that’s a good thing for the growers.”