News

Byron untapped tourism market

TOP DESTINATION: Jetstar Australia and New Zealand CEO David Hall and Destination Byron president, Cameron Arnold at the Byron at Byron resort.
TOP DESTINATION: Jetstar Australia and New Zealand CEO David Hall and Destination Byron president, Cameron Arnold at the Byron at Byron resort. Megan Kinninment

JOINING forces to promote the Northern Rivers region as a single destination would bring more "bang for your buck" local tourism industry stakeholders were told in Byron Bay yesterday.

The first Destination Byron Tourism Symposium was held at the Byron at Byron resort with Jetstar Australia and New Zealand CEO David Hall the keynote speaker addressing around 100 local tourism operators and industry professionals."

Mr Hall told the conference that Sydney and Melbourne remained untapped tourism markets with huge potential for the region.

"Earlier this year we announced increased flying on the Ballina-Byron-Melbourne route, delivering an additional 40,000 seats a year in and out of the region," Mr Hall said.

"This represents a big vote of confidence in all the region's attractions and has the potential to bring substantial benefits to the local economy.

Mr Hall said that even with the extra seats, the market response had been only been "good rather than exceptional", and he hoped the upcoming school holidays would boost sales and that momentum could continue through the rest of winter and into spring.

"Now we've delivered these extra flights, it's important that all of us - from tourism bodies to local operators to the airport - work together to promote this great destination and all it has to offer in the Melbourne and Sydney markets," he said.

The symposium, organised by the freshly rebadged Destination Byron (formerly VIA Byron) industry group also heard from speakers on the issue of dispersing tourists from Byron Bay throughout the shire and larger region; how to attract tourists before and after events for longer stays and looked at how events and festivals are spread throughout the year.

Other speakers included Mouche Phillips from the What's on Byron website; Belinda Novicky from Legendary Pacific Coast; Sarah Workman from Byron Shire Council and Russell Mills.

Topics:  tourism



DNA to play key role in bestiality court case

Reece Parke gives the middle finger as he is led into the police station.

Court waiting for test results before proceeding

Bluesfest director: Nobody knows why Neil Young cancelled on us

Neil Young  (Photo by Rich Fury/Invision/AP)

Director of Bluesfest seemingly throws some shade at Neil Young

Funding for our public reserves available

Public reserves could receive funding under a state government intiative.

Public reserve managers encouraged to apply for share of $15 million

Local Partners

Sir Elton John coming to Mackay: What you need to know

MACKAY will play host to one of the world's biggest superstars Sir Elton John later this year.

MAJOR ANNOUNCEMENT: Global superstar to rock Mackay in 2017

A major concert is set to rock Mackay this year.

Mackay, Cairns to host world's biggest superstars Sir Elton John

Robert Irwin introduces Jimmy Fallon to wild guests

Robert Irwin introduces Tonight Show host Jimmy Fallon to a cuddly sloth.

ROBERT Irwin continues Steve's legacy.

MOVIE REVIEW: Trespass Against Us a 'tender' crime film

Michael Fassbender and Brendan Gleeson in a scene from the movie Trespass Against Us.

Tough British film about criminal clan proves touching

Crocodile, hippo fears as I'm A Celeb filming hit by flooding

Flooding hits the set of I'm A Celebrity ... Get Me Out Of Here!

Fears crocodiles and hippos could infiltrate I'm A Celeb camp

Calling all playwrights to compete in Hot Shorts

A Midsummer Night's Dream, a Drill Hall Theatre Company Production. Performer Ben Morrisey pictured at The Mullumbimby Drill Hall. Photo Patrick Gorbunovs / The Northern Star

The Drill Hall Theatre's biennial short play competition is on again

Bluesfest director: Nobody knows why Neil Young cancelled on us

Neil Young  (Photo by Rich Fury/Invision/AP)

Director of Bluesfest seemingly throws some shade at Neil Young

Popular island resort sells to loaded international investor

OUR PICK: Chris Foey's colourful shot of one of Gladstone's great tourism hot spots, Heron Island.

International investor snaps up piece of Gladstone paradise.

Potential home buyers punished for doing the 'right thing'

Should I go to university or buy a house?

Proposed $21 million airpark in holding pattern

A front view of the proposed new aviation museum at Evans Head.

Late businessman's dream on hold ... for now

Clarence River island paradise selling for $5M

Former Ballina councillor Margaret Howes is selling her island getaway.

GALLERY: Tropical getaway with beaches and airstrip put on market.

Bidding could start at $1.4M for sought after property

Farrell McCrohon's Jojo Newby rides on a property recently listed at Buccarumbi

One of largest rural properties on market to go under hammer today

Ready to SELL your property?

Post Your Ad Here!