The iconic Byron Bay Lighthouse is a popular tourist attraction, but a new slogan promoting the region will turn tourists away, a prominent business group fears.
The iconic Byron Bay Lighthouse is a popular tourist attraction, but a new slogan promoting the region will turn tourists away, a prominent business group fears.

Byron tourism slogan splits opinion

A NEW tourism slogan proposed for Byron Bay is too negative and will turn visitors away, the Byron Bay Chamber of Commerce has warned.

"Don't spoil us, we'll spoil you" is the tagline proposed by Byron council for a new shire "identity" that will be used on signs around town and in promotional material.

The slogan is due to go out for public comment this week, but has already created controversy in some sections of the community.

Chamber of Commerce Byron United president Paul Waters said the slogan was unwelcoming and likely to turn visitors away.

He was also critical of other aspects of the campaign, including a picture of an empty beach with the words: "As crowded as we like it."

"In other words, we like to see empty beaches, not people on them," he said.

"It's a bad message."

It's gone down more favourably other with groups such as Northern Rivers Tourism, the Brunswick Heads Visitor Groups and the Bangalow Chamber of Commerce, who have all written to council to express their support for the tagline and identity.

In a statement, Byron councillor and Tourism Advisory Committee member Basil Cameron said the tagline was deliberately "bold".

"We're celebrating our people, the community, our values and we are not shy about what we expect from visitors when they arrive," Cr Cameron said.

"It's not soft."

The council's Tourism Advisory Committee has already sought feedback from key business, industry, government and community stakeholders, with results to date showing 67% of those consulted supporting the proposed tagline.

Councillors will vote tomorrow whether to put the slogan out for further community feedback.

Mr Waters said he hoped it could be shaped into something more appropriate following the public exhibition period.

"We're pleased the council are finally recognising the need to manage tourism in the town, but the tagline is way off track," he said.

 



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