Byron Music hits the right note
FOR Byron Music's Craig Potter it's all about the guitar.
"The sale of guitars is the anchor point of our business," he said.
"It's the international instrument that everyone wants to play."
Byron Music has been around for 25 years, and Mr Potter and his partner Leonie Fulton have owned the iconic Byron business for the past 10 years.
They have just moved from their old location near Woolworths in Jonson St to the newly refurbished Norco building further down the street.
"We really feel that we are anchored into the whole music scene up here and people know we are in it for the right reason," he said.
It's a strong business, even though like everyone the last three years has been really tough.
"But finally retail prices have come down and we can compete on an international level."
Like many other retailers, Byron Music has had to confront the challenge presented by online shopping.
"There is undoubtedly a perception that it is cheaper to shop online," he said.
"Some things are cheaper but in most cases we can match the online price.
"Online sites can provide information and a price, but we can provide knowledge from years of experience and there is a difference.
"We excel on the after-sale service and selling the customer the right thing first time."
Byron Music also has developed a large, loyal clientele some of whom have gone on to find fame.
"The guys from Parkway Drive were customers and students here," he said.
"We will also be providing Seasick Steve with vintage amps for the Bluesfest this year."
Over the years Mr Potter has watched trends in music come and go.
"There is an explosion of interest in ukuleles at the moment, and many of those people go on to play guitar," he said.
"The other big trend is home recording and for a couple of hundred bucks you can do any-thing."
As well as seeing more people taking up music, Mr Potter also sees people finding solace in music.
"I've seen a lot of people who have had a rough time in business discovering that music is a good anchoring point in their life," he said.
Byron Music is at 144 Jonson St, Byron Bay. Phone 02 6685 7333.