Byron labels itself 'tops' for fashion
FASHION designer Myee Harlow claims Byron Bay has the highest percentage of fashion designers in Australia, so it's lucky they all get along.
“There are a lot of designers here and most of us know each other, but everyone has their own style and they're supportive rather than competitive,” she said.
Ms Harlow moved to Byron Bay from Sydney just two years ago, and since then her Myee Carlyle label hasn't looked back.
“It was a great move for us,” she said.
Ms Harlow said that the label was 'very Byron'. “It's bright, fun and colourful, but stylish and sophisticated as well,” she said.
The business, which Myee runs with her partner, Mark, launched its new Hussler label at Byron Bay Fashion Week over the weekend.
Event producer Glynn Anderson said Fashion Week was about putting Byron Bay on the fashion buyer's map.
“We want to continue attracting buyers from the local area, but we are also working hard to attract buyers from outside the area as well,” Ms Anderson said.
Byron Bay Fashion Week was about promoting local designers and building on the area's reputation as a fashion hot spot, she said.
Former Australia's Next Top Model contestant and South Golden Beach resident Alamela Rowan modelled for several local designers in Friday and Saturday night's fashion parades, held at the Byron Bay Community and Cultural Centre.
Workshops on marketing, sourcing materials, export markets and other aspects of the fashion industry were also held over the weekend by the Textile, Clothing and Footwear Association.
The No Sweat Shop label was on hand offering accreditation to designers with ethical production practices.