Business of the Year 2016 'shook up the fitness industry'
THE winner of the Lismore Property Managers Business Excellence Awards was David's Health and Lifestyle Studio.
It was the owner, David Hoffmann, and his team's willingness to take a few chances that saw the business recognised as the 2016 winner.
The business first began operating as a home-based business 16 years ago and it has since relocated to a studio in Goonellabah.
Mr Hoffmann said the team began to shake things up last year after discussions about fitness industry standards.
"We talked about there being a lot of people in the industry at the moment and the standard isn't wasn't what we expected,” he said.
"We complained about that amongst ourselves and thought, why dont we change it from the inside?
"So we decided to make a program towards seting the standard, the benchmark here, and hopefully being able to change that internally through Fitness Australia and other organisations.”
He said one of the biggest changes the business made in 2015 was their approach to selling their product.
"Rather than doing the hard sell, we stepped back, gave people the opportunity to try a session out entirely. It just gave them the choice without any pressure.”
Mr Hoffmann said another one of their biggest successes was offering consistency.
"We train people using the same methodologies but different personalities,” he said.
"I don't want all my trainers to be the same, we don't want to train people like they are the same.
"It's just to make sure that every client that comes to us is getting the same personalised service every time, not just once, or now and then, or when they first start.”
Mr Hoffmann said the key to business success wasn't to be different, it was to be the best.